1. EXECUTIVE SUMMARY

2. 3D FORMATS
2.1. Description of 3D
2.2. Picture formats
  2.2.1. Colour coding
  2.2.2. Spatial coding
  2.2.3. Time coding
  2.2.4. 2D + metadata
2.3. Screen formats
  2.3.1. Stereoscopic technology
  2.3.2. Autostereoscopic technology

3. 3D DEPLOYEMENTs
3.1. Cinema
  3.1.1. Base of 3D cinemas around the world
    • Global base of 3D cinemas doubled in 2008
    • RealD: leader in 3D cinema screens
    • More than 15,000 3D screens in 2015
  3.1.2. 3D films: production booming
    • Role played by animation and Hollywood
    • Case study: IMAX
    • Alternative 3D content in cinemas
    • Case study: 3D advertising in cinemas in the United States
3.2. Television
    • Pioneer 3D TV initiatives
    • Case study: 3D TV advertising in the US
    • Case study: 3D DVD/Blu-Ray market
3.3. Video games
3.4. Digital signage

4. 3D TECHNICAL CHAIN
4.1. Production
    • Need for hardware adaptation
    • Changes to shooting conditions
4.2. Post-production
    • More images to process
    • 3D’s love of special effects
4.3. Distribution
  4.3.1. Cinema
    • Equipment: digital cinema standards
    • Decreased costs for distributors
  4.3.2. Television
    • More bandwidth: picture quality vs. compression
    • 3D channel: network capacity and occupancy rate
4.4. Devices and consumption
  4.4.1. At home: TV games, PC
  4.4.2. Cinema: new equipment needs

5. PLAYERS ALONG THE DISTRIBUTION CHAIN
5.1. Content Production
    • A new market for which content?
    • Necessary partnerships?
    • Standlone distribution
    • 2D programme based on 3D images?
    • Lack of standards
5.2. Packaging
  5.2.1. TV operators’ positioning
    • TV channels and networks
    • Pay-TV platform operators
    • Case study: BSkyB
  5.2.2. What format for 3D TV services?
5.3. Consumer electronics manufacturers
  5.3.1. Players along the technical chain
    • Need to reuse HD infrastructure
    • Lever effect of HD infrastructure
  5.3.2. 3D viewing equipment
    • Resolving screen-related issues
    • Questions surrounding 3D glasses
  5.3.3. Device manufacturers
    • Benefitting from an equipment replacement market
    • Winning the battle for the living room
5.4. Networks
  5.4.1. Capacity needed
    • Satellite: becoming a prime source of 3D TV delivery
    • Cable: working not to be outdone by satellite
    • IP: 3D, a way to amortise investments in optical fibre?
    • Case study: Orange
    • 3D on the open Internet?
    • Case study: YouTube
  5.4.2. 3D: a mobile market?
5.5. Cinema operators
  5.5.1. 3D: reviving distribution
  5.5.2. But 3D has a cost

6. 3D: ROLLOUT SCENARIOS
6.1. Decisive factors
    • Lessons to draw from HDTV
    • 3D TV could benefit from HD developments
    • Factors driving and hampering development
    • Market trends by segment
6.2. 3D video development scenarios
    • Scenario 1: “Special event cinema market”
    • Scenario 2: “3D TV”
    • Scenario 3: “Multimedia 3D”

• What are the implications of having multiple picture and screen formats? Is a 3D standard needed? Where are we in that area?

• What markets are driving 3D video: TV, cinema, video games, Internet?

• Is there a market in the short term for 3D video outside of cinemas?

• What opportunities are there for players along the video distribution chain: content producers, packagers/aggregators, network operators, device manufacturers?

• What is the actual level of 3D video service deployment, outside of trials and announcements?

• What are the likely development scenarios for 3D video?