REPORT
ANALYSE & FORECAST
1. Executive Summary
2. Methodology
3. Ranking of the audiovisual competitors
   • Ranking of the 20 major players
4. North America
   4.1. Growth of TV revenue
   4.2. Ad revenue by medium
   4.3. TV reception modes
   4.4. The pay-TV market
   4.5. Digital TV
   4.6. Growth of channels' audience share
5. South America
   5.1 Growth of TV revenue
   5.2. Ad revenue by medium
   5.3. TV reception modes
   5.4. The pay-TV market
   5.5. Digital TV
   5.6. Growth of channels' audience share
6. Europe
   6.1 Growth of TV revenue
   6.2. Ad revenue by medium
   6.3. TV reception modes
   6.4. The pay-TV market
   6.5. Digital TV
   6.6. Growth of channels' audience share
7. Asia-Pacific
   7.1 Growth of TV revenue
   7.2. Ad revenue by medium
   7.3. TV reception modes
   7.4. The pay-TV market
   7.5. Digital TV
   7.6. Growth of channels' audience share
8. MEA
   8.1 Growth of TV revenue
   8.2. Ad revenue by medium
   8.3. TV reception modes
   8.4. The pay-TV market
   8.5. Digital TV
   8.6. Growth of channels' audience share

DATABASE
MARKETS & DATA
• Indicators for each country and region examined
  - Past 2006-2008
  - Estimations 2009
  - Forecasts 2010 - 2013
• Revenue
(total and per household)
  - TV revenue
    . Public funding
    . Advertising
    . Pay-TV revenue
  - Ad revenue
    . TV, radio, print, Internet advertising
• Household equipment
  - Number of TV households, of which:
    . analogue, digital, free to air (FTA), Pay-TV
  - Number of terrestrial households, of which:
    . analogue: FTA vs. Pay-TV
    . digital: FTA vs. Pay-TV
  - Number of satellite households, of which:
    . analogue: FTA vs. Pay-TV
    . digital: FTA vs. Pay-TV
  - Number of cable pay-TV households, of which:
    . analogue vs digital
  - Number of IPTV households
• TV channels' audience share
  - 1st channel, 2nd channel, 3rd channel, 4th channel, 5th channel
  - All other channels
• Subscription to pay-TV offers
  - Premium TV channel, of which digital
  - Satellite packages 1 and 2
  - Cable 1 and 2, of which digital
  - IPTV 1 and 2
• Mobile TV equipment
  - Number of individuals equipped/3G subscribers
  - Number of individuals equipped/broadcast subscribers (DVB-H or other)
 
REGIONS & COUNTRIES
• North America
  - Canada, USA
• Latin America
  - Argentine, Brazil, Mexico
• Asia – Pacific
  - China, India, Japan
• Western Europe
  - Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, The United Kingdom
• Eastern Europe
 - Bulgaria, The Czech Republic, Estonia, Hungary, Latvia, Lituania, Poland, Romania, Russia, Slovakia, Slovenia
• Middle East Africa

• TV channels in crisis: a unprecedented decline of advertising revenue?

• Is Pay-TV driving market growth?

• Is the new Internet competition a threat for the advertising
  revenues of the global market?

• Which are the upcoming regions and which the saturated ones'
  of the market?

• Forecasts up to 2013
  - Geographical zones and countries
  - Reception modes: terrestrial, cable, satellite, DSL
  - TV households: free to air, pay-TV
  - Revenue: subscription, public funding, advertising
  - Channels of audience share
  - Mobile TV equipment

North America
- Canada
- USA
Latin America
- Argentina
- Brazil
- Mexico
Asia – Pacific
- China
- India
- Japan
Western Europe
- Austria
- Belgium
- Denmark
- Finland
- France
- Germany
- Greece
- Ireland
- Italy
- Luxembourg
- The Netherlands
- Norway
- Portugal
- Spain
- Sweden
- Switzerland
- The United Kingdom
Eastern Europe
- Bulgaria
- The Czech Republic
- Estonia
- Hungary
- Latvia
- Lituania
- Poland
- Romania
- Russia
- Slovakia
- Slovenia
Middle East Africa