Digital TV Transition Report
US Consumer Surveys - 31/03/2009
The Centris Digital TV Transition Report provides a detailed overview of the US Digital Transformation programs and its players. It also includes an estimate of the number of US households that will be affected by the upcoming digital conversion, their profile, their plans for handling the transition and estimates of the impacted households in the top 25 markets. The Digital TV Transition Report is designed to look at the last great windfall opportunity for multiplatform providers, as the DTV transition, and the issues that are being raised by it, are causing a large number of OTA users to seriously consider multiplatform providers, perhaps for the first time. This report will provide you with the competitive insight that you will need in for this major broadcast change.
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| MC2B09 |  | PDF | 64 |
1925 euros excl. VAT |  |
The Digital TV Transition Report Consists of the Following:
Market Overview
Report examines the issues, the key players in the process and the programs that have been developed to address the technology conversion
DTV Coverage Estimate by Market
Through sophisticated mapping techniques, areas are highlighted to represent those that may encounter reception difficulties with the section that is called out representing the highest concentration of population and viewership.
Broadcaster and Consumer Issues
A list of specific issues that detail potential coverage problems and reduced digital reception quality
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Report examines the issues, the key players in the process and the programs that have been developed to address the technology conversion.
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Data is extracted from our Centris ongoing study that is conducted weekly to approximately 800 individuals via phone and internet resulting in close to 40,000 completed surveys per year.
Collected data is weighted according to US population estimates, and then is modeled to local geographies.
Digital coverage is mapped using the contours published by FCC.
Centris created various databases and related analyses identifying geographic household locations and current TV reception methods. We then used this data to simulate the effect of digital TV reception on these consumers.
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Centris is a member of the AUS Group, one of the top research organizations in the United States. Centris provides market intelligence on buyers preferences and behaviors relating to the purchase and use of voice, video and data services. Centris conducts daily market surveys providing clients with syndicated research reports, tracking reports and custom studies. In addition, Centris develops and maintains analytic models and provides consulting services to help marketers plan and evaluate their marketing strategies, track competitor actions and optimize their marketing mixes. Centris helps its clients grow revenue, expand margins and build strong brands.
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