Enterprise Mobile Offering
Innovation Reports - 15/11/2007
Operator strategies and market outlook
This report takes stock of the current state of enterprise mobile voice and data services. By conducting a detailed analysis of the catalogue of business services marketed by eleven European operators in the five largest European countries, it picks out the underlying market trends in network strategy: 3G+, Wi-Fi, handsets, wVoIP… and range of services: segmentation, content, formats, billing modes... Based on information gathered from a survey conducted in France, it then presents a number of indicators on the integration of mobile in business (take-up, consumption, budgets, planning, etc.). Lastly, by cross-checking the information produced from this analysis with supply and demand, the report offers a current and medium-term assessment of the enterprise mobile services markets.
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Language |
Support |
Nbr of page |
Price |
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| M16907 |  | PDF | 100 |
4000 Euros
2000 euros excl. VAT |  |
| M16907 |  | PDF | 100 |
4000 Euros
2000 euros excl. VAT | |
Additional copy at 300 euros excl. VAT Euros
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1 - Mobility in the business world: contextual elements
1.1 Mobile adoption in the business world
1.2 Technological environment
• Wireless network rollouts: ongoing improvement
• Mobile handsets: from the phone to the multi-access pocket computer
• Propitious technological environment
2 - Catalogues of offers
2.1 The players analysed
2.2 Keys to reading the summary tables
2.3 Summary tables, by operator
• Orange (FR)
• SFR (FR)
• BT (FR)
• T-Mobile (DE)
• Vodafone (DE)
• T-Mobile (UK)
• Vodafone (UK)
• O2 (UK)
• "3" (UK)
• TIM (IT)
• Telefónica Moviles (SP)
3 - Mobile operators: underlying trends in the enterprise market
3.1 Technological positioning
• 3G and 3G+ networks
• wVoIP on mobile networks
• Wi-Fi
• Handset subsidies
3.2 Line strategies
• Segmentation and billing principles
• Voice services: fixed/mobile convergence poised to "revolutionise" the business voice market?
• Broadband mobile services: unmetered/as-you-go/bundling shaping consumption patterns
• Related services
4 - State of demand: Close-up on France
4.1 Mobile integration in French SMEs
• Mobile workers
• Mobile handset equipment
• Mobile data services
• Budgetary aspects
• Other relevant indicators for the development of the enterprise mobile market
4.2 Mobile integration in large enterprises
5 - Market outlook
5.1 Demographic elements
5.2 Market modelling - France
5.3 Other countries
• Positioning benchmark
• Assessment of the enterprise mobile services market in Western Europe
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• Integration of mobile in the business world: take-up, technological environment, situations of use and functionalities
• Cellular operators’ strategic positioning with respect to mobile networks (3G and 3G+), Wi-Fi and wVoIP
• Detailed catalogue of the business services marketed by 11 European operators: underlying trends
• A survey of mobile usage amongst French SMEs (adoption, consumption, composition of the base, ARPU, plans)
• Mobile business services market modelling, current and medium-term (five largest European markets + whole of Western Europe) |
• In which situations are mobiles used in a business capacity, and which features in particular?
• What are operators’ strategies with respect to deploying broadband mobile networks, Wi-Fi and wVoIP services and to subsidising handsets for business users?
• What mobile services do operators currently offer their business subscribers: voice, fixed-mobile convergence, data (interface and push-email)?
• What types of offer (format, targets and billing mode) are currently being promoted by operators?
• What are the current levels of mobile adoption in the business world, and what is the current breakdown of the base (classic vs. 3G handsets)? How are they likely to evolve?
• What are the current and expected future levels of data usage amongst roaming workers?
• What is the current ARPU for enterprise mobile? What is the market’s medium-term outlook? |
• Mobile operators and MVNOs: understanding key trends in Europe’s enterprise mobile market (offer, billing, usage), along with the competition’s medium-term plans and strategies.
• Equipment manufacturers and infrastructure providers: quantifying network market opportunities (3G, 3.5G, Wi-Fi, wVoIP) to anticipate the trajectory of investments in infrastructure. Assessing the impact of subsidisation policies.
• Investors and analysts: increasing understanding of the evolutionary trends in Europe’s enterprise mobile market, and using detailed forecasts to substantiate investment decisions.
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• A sample of 800 enterprises, representative of the SME population in France
• A telephone survey conducted by the IPSOS Institute
• A field survey performed in 2007 providing precise year-end figures for 2006
• Representativeness ensured by specific quotas for each company size and sector of activity |
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