1 - UK broadband market
1.1 Retail broadband - definitions
1.2 Evolution of broadband in the UK
Overview
1.3 Retail broadband services
Current landscape
1.4 Positioning of leading broadband providers
Telco, Mobile, TV, ISP
1.5 Main trends in service bundling
Voice, TV, Internet, Mobile
2 - UK free broadband, in context
2.1 Key commercial, market and regulatory drivers
2.2 Common service features
2.3 Introduction timelines
3 - Service deployments
3.1 Competition & unbundling driving the market?
New entrants vs. traditional providers
3.2 Leading players & services outline
Supplementary operator and service details
3.3 Services take-up
Early reported results and market feedback
3.4 Operator strategies
4 - Service details
4.1 Basic package costs
4.2 Contract lengths & termination constraints
4.3 Other service/bundling requirements
4.4 Speeds, contention ratios & download limits
4.5 Connection & provisioning
Additional costs
4.6 Value-added services
(email, spam filtering, webspace...)
4.7 Customer support: details and costs
5 - Key questions & analysis
5.1 Specific attributes of UK market driving free broadband
5.2 True cost of services to the consumer
5.3 Profit centre or enabler for other services
5.4 Implications on the UK communications market
Pricing
Incumbent players
5.5 Major convergence shift or short-term trend
5.6 Impact on ARPU
6 - Conclusions
6.1 Sustainability, risks & uncertainties
6.2 Replication of the model outside of the UK
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