1. Introduction
1.1. Brief look at Web 2.0
1.2. Introduction to the geoweb
The geoweb, an application born of the internet
Evolution towards geoweb 2.0
Leading geoweb players and applications
2. Mapping chain and associated technologies
2.1. Description of the value chain
2.2. Sensors for image capture
Earth observation satellites
Airplanes equipped with cameras
Cars equipped with cameras
2.3. Shots
Types of images: tangential, overhead, oblique shots
Emerging, immersive views
2.4. Maps
Tele Atlas and Navteq predominate the market
2.5. New source of data: end users
Improving existing maps
Creation of maps based entirely on volunteer contributions
Quality/reliability of the information
2.6. Metadata processing and POI management
Existing databases and unknown addresses
No database but known address
No database or coordinates
2.7. Interaction with the web
API
Mashup
Exchange formats
Location-based RSS feeds (GeoRSS)
3. Applications tied to the geospatial web
3.1. Types of application
Consumer
Business
3.2. Terms of use
Commerical terms
Ethical terms
4. Leading players strategies
4.1. Strategies employed by the internet giants
Enhancing their solutions by adding high resolution data
Growth predicated on knowledge and expertise
Making online mapping a mass medium
...and a business product
4.2. Strategies employed by specialised players
Counter the internet giants and innovate
4.3. Summary
5. Potential monetisation schemes
5.1. Ad-funded model
Focus on local advertising
Local online advertising: a thriving market
Local online advertising formats
What opportunities for existing players?
Local advertising on mobile
5.2. e-commerce
Business partnerships
Links with print versions
5.3. Fee-based service model
5.4. Coexistence of the two models
6. Short and medium-term development outlook
6.1. Full immersion in 3D
6.2. Will the geoweb 3.0 be mobile?
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