LBS - Location Based Services
Innovation Reports - 15/10/2008
What kind of growth is expected for the European consumer market ?
Though still young, the location-based services (LBS) market is increasingly successful, driven largely by navigation applications and equipment. The range of services available is beginning to grow and navigation is being paired with local searches. While LBS market players must promote their products and services, they are still often confronted with the fragility of their business models and they must face market consolidation. In the longer term, the arrival on the market of Europes Galileo system should help improve performance and services, without upsetting the structure of the market.
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| M82108 |  | PDF | 65 |
3000 euros excl. VAT |  |
| M82108 | | paper | 65 |
3000 euros excl. VAT | |
| M82108 |  | PDF | 65 |
3000 euros excl. VAT | |
| M82108 | | paper | 65 |
3000 euros excl. VAT | |
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1. Positioning Technologies
1.1. Global Positioning System (GPS)
1.2. Cell-ID
1.3. Triangulation
1.4. Other Technologies
Pseudolite technologies
Zone detection technology
Wi-Fi positioning
Radiofrequency
EGNOS
Galileo
1.5. Benchmark of Positioning Techniques
Characteristics of LBS technologies
- Precision, latency, availability
- Impact and cost of the network or terminal
Strengths of geo-positioning technologies
- Precision, latency, geographic availability
- Emergency services
2. Study of Service Types & Market Data
2.1. Navigation Services
"Off-board" mode
"On-board" mode
- TMC services: Germany, France, Italy, Netherlands, United Kingdom, Eastern Europe, North America
Market data
2.2. Services Based on Locating People or Vehicles
Market data
2.3. Local Information Services
Market data
2.4. Safety and Emergency Services
European regulatory context
Market data
2.5. Community Services
Development perspectives
2.6. Billing-Related Services
Market data
3. Value Chain and Positioning of Players
3.1. Description of Players in the Market
Hardware
Middleware
Software
Services
3.2. Strengths and Weaknesses of the Main Players in the Market
PND manufacturers
LBS specialists
Mobile phone players
3.3. An Evolving Market Structure
Becoming more concentrated
- Strategic partnerships
- Application partnerships
- Technical partnerships
- Distribution partnerships
Increased mobile/PND competition
What impact will Galileo have on the market?
- Architecture
- Project launch
- Competitors: GPS, GLONASS,
Beidou/Compass
- Impact on the services and structure of the market
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What kind of growth is expected for the European LBS market? Will the market double by 2011?
GPS, Cell-ID, triangulation and WiFi, pseudolites, zone detection, etc.: Where does each of the many technologies being used stand?
PND terminals versus GPS-compatible mobile phones: Who will win?
As for Galileo, will its arrival upset the ecosystem?
PND manufacturers, LBS specialists, equipment manufacturers, and mobile operators: What directions are the key players taking in strategic development?
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