• Is the market finally taking off in Europe?

• What impacts are smartphones and application stores having on the market?

• Which services are actually being used, and what are the breaks and triggers?

• How are the handset players, Internet giants and operators strategically competing?

• What are the potentials of mobile advertising, services and commerce business models?

• What is the market outlook for the mobile Internet up to 2014?


> Database included - Market Forecasts 2009-2014
• by zone: Asia-Pacific, Europe 27, North America, World
• by country: France, Germany, Italy, Japan, South Korea, Spain, UK, USA 

  
1. EXECUTIVE SUMMARY 

2. METHODOLOGY 

3. MARKET STRUCTURE & KEY FACTORS
3.1. Market segmentation 
3.1.1. With respect to fixed services
3.1.2. By type of services
3.1.3. By way to surf the (mobile) Internet 
3.2. The “App Store” trend 
3.2.1. The emergence of application stores
• Number of apps for each platform and devices
3.2.2. The new standard business model
• Revenue sharing by platform
3.3 Emerging mobile-centric services
• NFC, 2D codes, image recognition, augmented reality
3.4. Current market estimates 
3.3.1. Market by segment/platform 
3.3.2. Market by geographical zone 
3.5. Key drivers 
3.5.1. Key Technologies
• Network infrastructure : 3G coverage
• Improvements in the handsets : breakdown by price, smartphone diffusion, sensors
• The OS, middleware and applications : world OS market share, initiatives of main players
• Mobile Internet addressing system
3.5.2. Data plans to enable mobile Internet
• Patterns of unlimited offerings in major countries
• Benchamrk of tarrifs in UK and Japan
• Limitations : volume cap, prohibited uses
3.5.3 Mobile assets
• Key assets for Internet usage on mobile phones

4. CONSUPTION & USAGES 
4.1. The services used within mobile Internet 
4.1.1. Trends in the applications used: major services in USA and Japan
4.1.2. Most popular mobile Internet sites 
4.1.3. Usage trends for advanced users: breakdown on regular phones, smartphones, iPhones
4.1.4. The use of carrier portals (or lack of it) 
4.1.5. Fixed/mobile comparison 
4.2. Breakdown of usage trends 
4.2.1. Demographics 
4.2.2. Place of consumption 
4.2.3. Frequency of use 
4.3. Brakes and Triggers for widespread adoption
4.3.1. Main barriers for adoption
• Network issues, handsets issues and pricing
4.3.2. Main triggers for adoption
• Patterns of iPhone and mobile Internet users
• Interest for new mobile-centric services

5. MARKET & STRATEGIES 
5.1. Industry structure 
5.1.1. Value chain 
5.1.2. Competition structure 
5.1.3. Business models
• Mobile advertising : ad formats, pricing of formats, comparison with fixed world
• Mobile apps and services
• m-commerce : current deployments, mobile payments, main barriers
5.2. Company profiles
For each player, analysis of strategy on mobile Internet, business model, partnerships, technology developments
5.2.1. Handset players
• Apple          • Research In Motion
• HTC            • Nokia
5.2.2. Internet giants
• Facebook     • Google
• Microsoft      • Yahoo!
5.2.3. Mobile telcos
• AT&T          • NTT DOCOMO
• Orange        • SK Telecom
• T-Mobile      • Vodafone
5.3. Strategic analysis
• Battle for control and early positioning
• Development of off-portal
• Efficiency of the mobile advertising formats (audience measurement, ROI, etc)
• The need to turn to services or to other offerings in the long-term
• Development of mobile centric services

6. MARKETS AND FORECASTS 
6.1. Market development factors 
6.1.1. Analysis of growth drivers and barriers
6.1.2. Forecast hypotheses 
6.2. Market forecasts 
6.2.1. Forecasts 2009-2014 
6.2.2. By market segment, by platform 
6.2.3. By zone, by country