1.    Executive Summary
 1.1. The inexorable shift to electronic
 1.2. Electronic distribution roadmap
 1.3. A highly competitive industry structure
 1.4. Keys to success for an app store
 1.5. Issues for video game industry players

2. Methodology
 2.1. 2010: the app store odyssey
 2.2. Definitions and scope of the report

3. Market structure & key factors
 3.1. Panorama of the market and trends
 3.1.1. The personal computer: pioneer in electronic distribution
 3.1.2. Arrival of console-makers’ app stores: multimedia platforms
 3.1.3. Apple’s App Store, or the mobile revolution
 3.1.4. Birth of app stores on connected televisions
 3.1.5. Tablets: creating new outlets for gaming?
 3.1.6. Early lesson: electronic distribution creates opportunities for developers
 3.2. App stores on mobile: selection is crucial
 3.2.1. Types of mobile game
 3.2.2. The Apple App Store: increasingly streamlined segmentation
 3.2.3. Google’s Android Market: the quest for market share
 3.2.4. BlackBerry App World: shifting the focus to consumers?
 3.3. App stores on other devices
 3.3.1. Console makers’ app stores: the search for recognition
 3.3.2. App stores on PC: a thriving population
 3.3.3. TV: waiting for app stores
 3.4. Keys to success
 3.4.1. Creating a self-sufficient ecosystem
 3.4.2. Opening the catalogue up to outside content providers
 3.4.3. Limiting differences between devices
 3.4.4. A model with economic incentives
 3.4.5. Innovating with features and functionalities
 3.4.6. Forming exclusive partnerships for games
 3.4.7. Marketing an accessible developer’s kit

4. Industry organization & strategy
 4.1. Wide variety of player positions
 4.1.1. Electronic distribution value chains and revenue sharing schemes
 4.1.2. Industry issues created by electronic distribution
 4.1.3. Player profiles: between risks and opportunities
 4.2. A highly competitive industry structure
 4.2.1. The mobile war will take place
 4.2.2. Console makers on the way to a fully electronic catalogue
 4.2.3. Computer game market dominated by Steam
 4.2.4. Games on-demand (GoD): the future of app stores on connected TVs
 4.3. Strategic analysis: impact of electronic distribution
 4.3.1. Digitization: driving a convergence of video game market segments
 4.3.2. State of digitization in each market segment
 4.3.3. How electronic distribution is affecting the different links in the value chain
 4.3.4. Industry players’ short-term positioning

5. Case studies
 5.1. The top 10 mobile app developers
 5.2. Ten legendary games from the Apple App Store

6. Markets & forecasts
 6.1. Forecast hypotheses
 6.2. Forecasts for 2010 to 2014