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Market Reports

IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

4 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • Innovation Reports - indepth analysis of key innovations
  • Watch Services - IDATE continuous services
  • Focus Notes - Hot topics


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    Digital TV Transition Report
    US Consumer Surveys
    31/03/2009
    more The Centris Digital TV Transition Report provides a detailed overview of the US Digital Transformation programs and its players. It also includes an estimate of the number of US households that will be affected by the upcoming digital conversion, their profile, their plans for handling the transition and estimates of the impacted households in the top 25 markets. The Digital TV Transition Report is designed to look at the last great windfall opportunity for multiplatform providers, as the DTV transition, and the issues that are being raised by it, are causing a large number of OTA users to seriously consider multiplatform providers, perhaps for the first time. This report will provide you with the competitive insight that you will need in for this major broadcast change.
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    The Sustainable City & ICT
    Innovation Reports
    01/01/2009
    more In light of the central challenges and issues that cities are currently facing, this report examines the role that ICT can play in the development of the sustainable city. The analysis draws on examples of eco-Towns, digital cities and high-tech cities. The report identifies new ICT services that apply to the major urban functions and analyses the positioning of the main players.
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    Next Gen TV
    Innovation Reports
    23/10/2009
    more This report provides a detailed benchmark of the offers being marketed by players who are innovating with TV services in the areas of functionality, distribution, content, pricing and usage. An operational typology provides a summary of the key innovations in terms of content, services, software and devices.
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    Web 2.0 and Social Networking
    Innovation Reports
    15/08/2008
    more This report provides analysis of the recent outstanding phenomena on the web, namely video sharing and social networks whose community aspects are spreading to most corners of the Internet, well beyond the confines of Web 2.0. It provides details on current usage levels, key Web 1.0 and 2.0 player strategies, pioneer initiatives to monetise the community and the development of a new paradigm, based on the social graph and interoperability tools, which will likely have an impact on Internet services across the board.
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    Advertising
    Innovation Reports
    15/02/2008
    more At a time when the same content is available on a multitude of platforms, where players that once operated in very distinct areas now find themselves competing with one another more and more, and where “free” is becoming the dominant business model, this new IDATE market report provides an in-depth examination of the changes at work in the advertising market.
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    Content exchange and piracy
    Innovation Reports
    11/01/2008
    more Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, based on a number of case studies. It offers components for measuring piracy and sets out the main tools for countering illegal exchange.
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    TV channel strategies on Internet
    Innovation Reports
    11/01/2008
    more Faced with a slowing growth rate of ad revenue for the small screen and the rising popularity of off-the-grid viewing, TV channel operators are working to forge themselves a position on the web to take advantage of the huge increase in advertising investments in this medium. Capitalising on the strength of their media brands, broadcasters are offering new TV services online. This “new media” strategy, which is being deployed by TV channels across the board in North America and Europe, is forcing changes in media chronology, new business models and a change in the TV broadcaster and aggregator businesses – moving from the delivery of a push type TV service to the distribution of programmes in pull mode, while working to create a more personalised and interactive relationship with viewers.
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    Video Games on Mobile Phones
    Innovation Reports
    15/02/2008
    more Over the next two to three years, the mobile gaming sector will undergo numerous technical, editorial and industrial changes, taking it into an era of prosperity that will not come without the risks associated with accelerated growth. The main conditions for change are now becoming established: broadband networks are being deployed, usage is confirmed with new game genres, handsets can now compare with dedicated gaming platforms, publishers are perfecting their editorial strategies and digital distribution services are taking shape… the sector is now ripe!
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    Personal TV
    Innovation Reports
    15/05/2007
    more The world of TV is gradually entering an era of personal programming. To evaluate the revenues generated by personal TV in Europe by 2012, this report sets out to determine the different aspects of personal TV and describe the offers available, together with the factors that encourage and hinder development of this new television paradigm.
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    Podcasting
    Innovation Reports
    15/07/2007
    more Professional and amateur publishers now have access to the latest in content broadcasting-podcasting, responding to the increase in mobile audio and video demand. This report analyses the technologies used, consumer feedback, business models and podcasting market prospects up to 2012.
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    e-Commerce
    Innovation Reports
    15/01/2009
    more The e-Commerce market is enjoying double-digit growth, sustained by the ever-growing number of Internet users, their increased familiarity with online shopping and by attractive offers. This report provides an in-depth examination of e-tailers’ business models, of the challenges and innovations in the e-Commerce sector, along with an analysis of opportunities for operators.
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    e-Paper
    Innovation Reports
    15/10/2009
    more The applications of e-paper cover a wide range of technologies and uses, some of which are already a reality. Through very precise analysis conducted worldwide, and based on an inventory of products and a large selection of case studies, this reports helps measure the stakes that e-paper represents for a number of sectors.
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    Use-IT Trend Book
    Innovation Reports
    11/12/2009
    more IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010.
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    The Future of the Press: Online Strategies
    Innovation Reports
    15/04/2008
    more This report provides a figure-backed examination of the press’s migration to the Web, analyses the lessons learned so far and how the written press in Europe and the United States is adapting to the transition, and identifies the options available to print publications.
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    Social Video
    Innovation Reports
    01/04/2010
    more Social networks appear as new video content distribution and promotion channels and provide also innovative community-based solutions to both TV channels and online video services. An analysis of the main trends of social video highlighting how social networks have become powerful partners for both traditional and new audiovisual players.
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    Mobile Innovation in Japan
    Innovation Reports
    09/03/2010
    more For the past 10 years, Japan has seen a wave of mobile innovation, yet these innovations are rarely replicated globally. This report investigates the key innovations, the unique ecosystem behind them, and the future of Japan’s closed innovation paradigm.
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    Serious Games
    Innovation Reports
    10/06/2010
    more This report analyses the different serious game markets through a systematic examination of the technologies, the uses made of the games and the different professions involved, with particular focus on the key stages of design, development and distribution. It also explores the outlook for each market segment.
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    TV channels' quadruple screen strategies
    Innovation Reports
    05/07/2010
    more Drawing on a large body of case studies, this report analyses TV channels’ positioning strategies at a time when the variety of potential viewing screens, both fixed and mobile, is increasing steadily. Now become mainstay devices, these new screens are offering TV networks an opportunity to reuse their content and to offer new or derivative content while keeping up with viewers’ changing habits.
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    The Future Web
    Innovation Reports
    16/07/2010
    more The web is now a major part of consumer daily activities and is radically altering usages. It is also a major market on its own, with revenues coming from online advertising and e-commerce. But the future web could reach a different order of magnitude with the advanced exploitation of data. This report examines the current status of the web, the upcoming disruptive trends and their impacts for the whole ecosystem.
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    more The Italian Mobile TV market is still in its infancy, but it could represent a very interesting test bed to verify if, and under which conditions, this service can be successful in the “digital convergence” marketplace. In fact, both Mobile valueadded services and Pay TV services are expected to develop in the near future in Italy. The way in which these two segments interact and “collaborate” (or not) in creating the converged Mobile TV market could serve as an example for communications operators in other countries which are interested in engaging in this arena.
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    Download Monitoring
    Market & Data Reports
    15/03/2007
    more In this report, based on a survey among Internauts on the use of file-sharing software, IDATE and Médiametri//NetRatings analyse common practices in legal and illegal downloading of music, videos and games and, in particular, the peer-to-peer movement in France, the USA and the United Kingdom. Data-filled scenarios are presented to illustrate growth in the downloading market.
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    more This report identifies the major changes currently taking place in the TV broadcasting market which, over time, risk eroding satellite’s share of the market. Such erosion will occur either through mounting competition from terrestrial technologies or via the emergence of new TV viewing habits, which are likely to call into question the traditional model of mass television broadcasting in the long term. Based on an analysis of the main issues at stake in the TV broadcasting market, the report identifies the main areas in which satellite can further expand and claims which market positions hold the greatest long-term potential in the different geographical zones targeted. Five-year market forecasts on the satellite capacity required to broadcast TV over the zone are also provided.
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    more The various segments of the music market are evolving under the impact of the shift to digital formats. This study analyzes the various online music distribution models and the associated pricing and business models using case studies. It describes the evolution in the music industry, both upstream (creating and producing music) and downstream (distribution, tie-in merchandise, live performances), and establishes the conditions for a new economic equilibrium. Finally, a five-year market forecast is provided
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    Casual Gaming
    Market & Data Reports
    02/02/2008
    more Casual gaming is triggering a revolution in the core video game industry, as well as in the sectors of edugaming, communications and the media. It offers new sources of revenue with a much larger gamer base than that of the hardcore gaming sector. IDATE estimates that by the end of 2008, the casual gaming sector – made up of content created by casual game companies and a part of traditional video game publisher’s catalogues – will be worth 9.2 billion euros, around one third of the entire industry’s sales.
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