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Market Reports

IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

4 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • Innovation Reports - indepth analysis of key innovations
  • Watch Services - IDATE continuous services
  • Focus Notes - Hot topics


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    Next Gen TV Watch Service
    Watch Service
    18/02/2010
    more Our Next Gen TV Watch Service is specifically designed to provide Media Groups, Operators, Government bodies and Regulators with a comprehensive and continuous analysis of the issues affecting the market. Naturally, the rate of progress will not be the same across the board, as each national market will be shaped by the country’s intrinsic features and its players.
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    Download Monitoring
    Market & Data Reports
    15/03/2007
    more In this report, based on a survey among Internauts on the use of file-sharing software, IDATE and Médiametri//NetRatings analyse common practices in legal and illegal downloading of music, videos and games and, in particular, the peer-to-peer movement in France, the USA and the United Kingdom. Data-filled scenarios are presented to illustrate growth in the downloading market.
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    more This report identifies the major changes currently taking place in the TV broadcasting market which, over time, risk eroding satellite’s share of the market. Such erosion will occur either through mounting competition from terrestrial technologies or via the emergence of new TV viewing habits, which are likely to call into question the traditional model of mass television broadcasting in the long term. Based on an analysis of the main issues at stake in the TV broadcasting market, the report identifies the main areas in which satellite can further expand and claims which market positions hold the greatest long-term potential in the different geographical zones targeted. Five-year market forecasts on the satellite capacity required to broadcast TV over the zone are also provided.
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    more The various segments of the music market are evolving under the impact of the shift to digital formats. This study analyzes the various online music distribution models and the associated pricing and business models using case studies. It describes the evolution in the music industry, both upstream (creating and producing music) and downstream (distribution, tie-in merchandise, live performances), and establishes the conditions for a new economic equilibrium. Finally, a five-year market forecast is provided
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    Casual Gaming
    Market & Data Reports
    02/02/2008
    more Casual gaming is triggering a revolution in the core video game industry, as well as in the sectors of edugaming, communications and the media. It offers new sources of revenue with a much larger gamer base than that of the hardcore gaming sector. IDATE estimates that by the end of 2008, the casual gaming sector – made up of content created by casual game companies and a part of traditional video game publisher’s catalogues – will be worth 9.2 billion euros, around one third of the entire industry’s sales.
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    In-Game Advertising
    Market & Data Reports
    20/11/2009
    more In-Game Advertising, or IGA, is a fast-growing market that is expected to increase from 716 million euros globally in 2009 to 1.4 billion euros in 2013. This report, which provides a detailed view of how the market is structured and the strategies being employed by the players, sheds new light on the market’s promising outlook, its inherent challenges and the medium-term growth levers.
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    Television 2020
    Market & Data Reports
    25/06/2009
    more This report provides a look at the future shape of the TV market, based on a forward-looking analysis that combines an in-depth diagnosis of the sector, an analysis of the macro-economic trends and a set of development scenarios, with figures for Europe and the United States. - ORDER NOW AND GET THE UPCOMING REPORT FUTURE TV FOR FREE
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    Pay TV
    Market & Data Reports
    03/08/2009
    more This study analyzes where Pay TV stands in Europe and the key factors currently transforming the market. The report provides a detailed presentation of the service offering by country and what strategies the leading Pay TV channels and groups are following to adapt to a rapidly evolving market. Based on precise evaluations of each market, we make forecasts for 2013 by zone and by country.
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    World Television Markets
    Market & Data Reports
    07/01/2010
    more The worlds television market is in the throes of a profound restructuring as revenue is being redistributed according to origin, access mode and the channels' market share. This 20th edition allows readers to track key TV market indicators up to 2013 for over 36 countries.
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    New Communication Trends - Use-IT Europe Survey
    Market & Data Reports
    01/01/2009
    more The objective on this report is to identify new mobile consumption patterns amongst early adopters, and to predict the degree to which these new behaviour patterns will spread to the mass market. Based on a survey of young early adopters in Europe, this report examines the different communication methods being used, and the associated trade-offs, as well as the most popular types of application and pastimes.
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    The Market for Web Radio
    Market & Data Reports
    15/01/2009
    more Online audio services are expected to achieve revenue of EUR2.1 billion in 2012 to account for 10% of the total audio services market. This study examines the various distribution modes, tools and technologies associated with Web radio. It reviews the strategies pursued by key players and also the dynamics of audience and advertising growth in the market.
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    World Video Games Market
    Market & Data Reports
    02/06/2010
    more The video game sectors continues to report promising results, in a recovering economical environment the game sector is becoming a global phenomenon, dematerialization has enabled the industry to penetrate new markets all around the globe. This report allows readers to track the changes at work and the outlook for the sector's key indicators up to 2014.
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    Online Video Games
    Market & Data Reports
    15/07/2010
    more The App store phenomenon, which is radically altering the way digital content is sold and consumed, has already had a tremendous impact on the video game industry. This report examines the current status of app stores as they relate to the gaming sector, measures their impact on value chains, analyses the main medium-term issues for the industry and provides electronic sales estimates for all market segments.
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    Future Television
    Market & Data Reports
    12/07/2010
    more This report is a follow-up to an earlier prospective study produced in 2009 and to a series of works on new forms of television (Next Gen TV, Video over FTTx, 3DTV, etc.), and provides readers with a portrait of the industry in 2020, along with original analysis of media companies' responses to the current changes in the marketplace which will have a lasting impact on their positions.
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    more The Italian Mobile TV market is still in its infancy, but it could represent a very interesting test bed to verify if, and under which conditions, this service can be successful in the “digital convergence” marketplace. In fact, both Mobile valueadded services and Pay TV services are expected to develop in the near future in Italy. The way in which these two segments interact and “collaborate” (or not) in creating the converged Mobile TV market could serve as an example for communications operators in other countries which are interested in engaging in this arena.
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    The Sustainable City & ICT
    Innovation Reports
    01/01/2009
    more In light of the central challenges and issues that cities are currently facing, this report examines the role that ICT can play in the development of the sustainable city. The analysis draws on examples of eco-Towns, digital cities and high-tech cities. The report identifies new ICT services that apply to the major urban functions and analyses the positioning of the main players.
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    Next Gen TV
    Innovation Reports
    23/10/2009
    more This report provides a detailed benchmark of the offers being marketed by players who are innovating with TV services in the areas of functionality, distribution, content, pricing and usage. An operational typology provides a summary of the key innovations in terms of content, services, software and devices.
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    Web 2.0 and Social Networking
    Innovation Reports
    15/08/2008
    more This report provides analysis of the recent outstanding phenomena on the web, namely video sharing and social networks whose community aspects are spreading to most corners of the Internet, well beyond the confines of Web 2.0. It provides details on current usage levels, key Web 1.0 and 2.0 player strategies, pioneer initiatives to monetise the community and the development of a new paradigm, based on the social graph and interoperability tools, which will likely have an impact on Internet services across the board.
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    Advertising
    Innovation Reports
    15/02/2008
    more At a time when the same content is available on a multitude of platforms, where players that once operated in very distinct areas now find themselves competing with one another more and more, and where “free” is becoming the dominant business model, this new IDATE market report provides an in-depth examination of the changes at work in the advertising market.
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    Content exchange and piracy
    Innovation Reports
    11/01/2008
    more Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, based on a number of case studies. It offers components for measuring piracy and sets out the main tools for countering illegal exchange.
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    TV channel strategies on Internet
    Innovation Reports
    11/01/2008
    more Faced with a slowing growth rate of ad revenue for the small screen and the rising popularity of off-the-grid viewing, TV channel operators are working to forge themselves a position on the web to take advantage of the huge increase in advertising investments in this medium. Capitalising on the strength of their media brands, broadcasters are offering new TV services online. This “new media” strategy, which is being deployed by TV channels across the board in North America and Europe, is forcing changes in media chronology, new business models and a change in the TV broadcaster and aggregator businesses – moving from the delivery of a push type TV service to the distribution of programmes in pull mode, while working to create a more personalised and interactive relationship with viewers.
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    Video Games on Mobile Phones
    Innovation Reports
    15/02/2008
    more Over the next two to three years, the mobile gaming sector will undergo numerous technical, editorial and industrial changes, taking it into an era of prosperity that will not come without the risks associated with accelerated growth. The main conditions for change are now becoming established: broadband networks are being deployed, usage is confirmed with new game genres, handsets can now compare with dedicated gaming platforms, publishers are perfecting their editorial strategies and digital distribution services are taking shape… the sector is now ripe!
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    Personal TV
    Innovation Reports
    15/05/2007
    more The world of TV is gradually entering an era of personal programming. To evaluate the revenues generated by personal TV in Europe by 2012, this report sets out to determine the different aspects of personal TV and describe the offers available, together with the factors that encourage and hinder development of this new television paradigm.
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    Podcasting
    Innovation Reports
    15/07/2007
    more Professional and amateur publishers now have access to the latest in content broadcasting-podcasting, responding to the increase in mobile audio and video demand. This report analyses the technologies used, consumer feedback, business models and podcasting market prospects up to 2012.
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