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Market Reports

IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

4 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • Innovation Reports - indepth analysis of key innovations
  • Watch Services - IDATE continuous services
  • Focus Notes - Hot topics


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    World Television Markets
    Market & Data Reports
    07/01/2010
    more The worlds television market is in the throes of a profound restructuring as revenue is being redistributed according to origin, access mode and the channels' market share. This 20th edition allows readers to track key TV market indicators up to 2013 for over 36 countries.
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    World Broadband Market
    Market & Data Reports
    10/01/2007
    more The 10th edition of this report provides analysis of the overriding trends and chief developments in broadband markets around the globe. It examines the main forces driving the market’s growth and transformation – equipment momentum, technological advancements and increasing bitrates, expanding service offerings, growing competition, regulatory debates – and offers profiles of the globe’s leading broadband access providers (strategy, services, financial results). The Atlas takes a look at underlying market trends and supplies volume forecasts up to 2011, by geographical zone and by type of access (ADSL, cable modem and others, including very high-speed broadband). From a geographical standpoint, the report delivers data and detailed estimates for the globe’s main regions (Europe, North America, Asia-Pacific), along with analyses of the largest national markets.
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    Web 2.0 and Social Networking
    Innovation Reports
    15/08/2008
    more This report provides analysis of the recent outstanding phenomena on the web, namely video sharing and social networks whose community aspects are spreading to most corners of the Internet, well beyond the confines of Web 2.0. It provides details on current usage levels, key Web 1.0 and 2.0 player strategies, pioneer initiatives to monetise the community and the development of a new paradigm, based on the social graph and interoperability tools, which will likely have an impact on Internet services across the board.
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    Use-IT Trend Book
    Innovation Reports
    11/12/2009
    more IDATE continues to innovate by offering up an analysis of IT consumption trends in a report that includes a review of the latest developments in communications, the Internet and media, along with a forward-looking analysis in the form of development scenarios and identification of the key innovations to watch in 2010.
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    Ultra-broadband via Satellite
    Market & Data Reports
    30/04/2010
    more This report examines the most recent developments in the US, Asia & Europe, analyzes the positioning of satellite-based solutions compared to other alternative technologies, starting with 3.5G and LTE, & assesses the opportunities tied to their deployment as fixed access solutions for residential users in EU & North Africa. And finally, the report takes a look at the status of the race to roll out ultra broadband solutions & the role that satellite can play.
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    TV channel strategies on Internet
    Innovation Reports
    11/01/2008
    more Faced with a slowing growth rate of ad revenue for the small screen and the rising popularity of off-the-grid viewing, TV channel operators are working to forge themselves a position on the web to take advantage of the huge increase in advertising investments in this medium. Capitalising on the strength of their media brands, broadcasters are offering new TV services online. This “new media” strategy, which is being deployed by TV channels across the board in North America and Europe, is forcing changes in media chronology, new business models and a change in the TV broadcaster and aggregator businesses – moving from the delivery of a push type TV service to the distribution of programmes in pull mode, while working to create a more personalised and interactive relationship with viewers.
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    TV 2.0
    Innovation Reports
    10/01/2007
    more Starting with a detailed look at the way that the online TV and video offer is developing, combined with an in-depth analysis of the tools and technologies paving the way for TV 2.0, this report will explore the strategies of the market’s players and the way that the “fundamentals” are evolving (advertising investment trends and any regulatory changes) in a bid to give their view on the conditions surrounding the emergence of TV 2.0 and to put forward a scenario which illustrates these.
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    more To gain key insights into the actual and prospective behavior of consumers of wireless services, Centris has developed an ongoing, flexible, and wide-ranging survey that is supported by many levels of qualitative and quantitative analysis for three key topics: • Cell phones / mobile devices • Wireless service plans and subscriptions • Usage behavior (wireline, wireless, Internet access, TV)
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    more The growing development of online content requires advanced delivery solutions to counter the major drawbacks of simple unicasting systems. This is the simple behind the tremendous annual growth figures being reported by the CDN market, over 30% despite the downturn, with forecasts indicating a market of 3.5 billion USD worldwide by 2012, coming mainly from North America, but Europe and South-East Asia are becoming key growth markets.
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    The Market for Web Radio
    Market & Data Reports
    15/01/2009
    more Online audio services are expected to achieve revenue of EUR2.1 billion in 2012 to account for 10% of the total audio services market. This study examines the various distribution modes, tools and technologies associated with Web radio. It reviews the strategies pursued by key players and also the dynamics of audience and advertising growth in the market.
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    The Future Web
    Innovation Reports
    16/07/2010
    more The web is now a major part of consumer daily activities and is radically altering usages. It is also a major market on its own, with revenues coming from online advertising and e-commerce. But the future web could reach a different order of magnitude with the advanced exploitation of data. This report examines the current status of the web, the upcoming disruptive trends and their impacts for the whole ecosystem.
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    The Future of the Press: Online Strategies
    Innovation Reports
    15/04/2008
    more This report provides a figure-backed examination of the press’s migration to the Web, analyses the lessons learned so far and how the written press in Europe and the United States is adapting to the transition, and identifies the options available to print publications.
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    Social Video
    Innovation Reports
    01/04/2010
    more Social networks appear as new video content distribution and promotion channels and provide also innovative community-based solutions to both TV channels and online video services. An analysis of the main trends of social video highlighting how social networks have become powerful partners for both traditional and new audiovisual players.
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    more This report addresses the next major disruption for the Internet, coming from the potential connection of billions of machines (with M2M) and trillions of objects (with RFID and the Internet of things). It assesses the key technologies to accelerate such a development, the applications that are or will be the most relevant in a connected mode and the early positioning of the industry players on this promising market.
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    Smart Grid
    Innovation Reports
    10/06/2010
    more Whilst there may be a lot of buzz right now surrounding smart grids, most of it will be over the deployment of smart meters and the advanced metering infrastructure between now and 2015. This report looks beyond the hype, assessing the current status, drivers and barriers, value chain, and business cases of the grid.
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    RFID & Internet of Things
    Innovation Reports
    20/05/2009
    more From a clear definition of the so called Internet of things, this report proposes an in depth analysis of a market in constant development even in a crisis context. It also analyses the current RFID technologies and market situation relying on the main players' involvement. Based on case studies and direct interviews, this report details the different vertical markets, crucial for the development of the RFID during the coming years.
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    Online Advertising
    Market & Data Reports
    15/04/2009
    more This report provides a thorough analysis of the online advertising market that is currently changing shape – exploring the techniques being used and the main approaches being taken to advertising on the Web, along with an examination of the positioning of the top players, the central issues facing the sector and market forecasts up to 2012 by country and by ad format.
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    more The various segments of the music market are evolving under the impact of the shift to digital formats. This study analyzes the various online music distribution models and the associated pricing and business models using case studies. It describes the evolution in the music industry, both upstream (creating and producing music) and downstream (distribution, tie-in merchandise, live performances), and establishes the conditions for a new economic equilibrium. Finally, a five-year market forecast is provided
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    New Communication Trends - Use-IT Europe Survey
    Market & Data Reports
    01/01/2009
    more The objective on this report is to identify new mobile consumption patterns amongst early adopters, and to predict the degree to which these new behaviour patterns will spread to the mass market. Based on a survey of young early adopters in Europe, this report examines the different communication methods being used, and the associated trade-offs, as well as the most popular types of application and pastimes.
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    Mobile VoIP
    Innovation Reports
    16/10/2009
    more Mobile VoIP is often perceived as a threat by mobile network operators, eating into their voice revenues and reducing them to mere “dumb pipes”. It has also been perceived as “the next big thing” in the mobile market for a while now. This report will look at the myths and realities of mobile VoIP, the potential and threats of managed VoIP, and offer up mobile VoIP penetration forecasts.
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    Mobile Internet
    Market & Data Reports
    04/01/2010
    more Breakthrough in the mobile Internet is now being seen on the supply side, in the form of networks, devices, tariffs and applications. Yet it is too early to say that mass market has been reached, except in Asia, and revenue models are still uncertain. This report analyses the market’s growth momentum up to 2014 and the strategies being rolled out by the players, factoring in both technological and business challenges, and the recent trend of application stores.
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    Media Companies' e-Commerce
    Focus Notes
    15/02/2009
    more For most traditional media companies, advertising alone is not enough to finance their online operations. They are having to contend with more competitors: pure players, content aggregators, other media UGC (User-Generated Content). CPM is lower: an online consumer generates five to 10 times less ad revenue than an offline consumer. E-commerce is thriving, and offering media sites a potential source of added income, particularly since they have been involved in sales activities offline for a long time (shopping channels, licensed products, co-branded and special editions).
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    M2M
    Market & Data Reports
    20/07/2010
    more This report provides an analysis of the M2M market that is currently changing shape, assessing the key technologies to accelerate such a development of this promising market, along with an examination of the positioning of the top players, the key issues to be addressed and market forecasts up to 2014 by geographical area and by type of market.
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    Internet Giants 2.0
    Innovation Reports
    10/01/2007
    more Spurred in large part by the growing ubiquity of broadband, innovation on the internet has never been healthier. The online giants (Google, Yahoo!, Microsoft, eBay…) naturally top the ranks for the most popular flagship services, and are developing aggregation strategies for new high-potential services (blogging, VoIP, video, mobile, etc.). Technological innovation (new products and services) is at the very heart of the internet giants’ strategies – all locked in a battle for audience, which has led to the launch of a host of new services, to increasingly broad (sometimes too broad!) diversification and to a very active partnership and acquisitions policy.
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