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Market Reports

IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.

4 research formats designed to provide a comprehensive view on your market:
  • Market & Data Reports - market analysis (PDF report + Excel Database)
  • Innovation Reports - indepth analysis of key innovations
  • Watch Services - IDATE continuous services
  • Focus Notes - Hot topics


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    more At a time when fixed-mobile convergence offers are coming onto the scene in growing numbers, most of them aimed at residential users, this market report provides a round-up of the stakes and challenges involved in convergent fixed and mobile services through analysis of the most representative case studies from around the globe.
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    Network Outsourcing
    Innovation Reports
    10/01/2007
    more This market report carried out by IDATE try to answer the following question: Can network outsourcing become the norm of the industry? We believe this question falls within a much broader one on the future models of telecom operators. As carriers in advanced markets face usage, growth, globalization and regulatory challenges, they will increasingly steer away from their generalist positioning to improve their return on invested capital.
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    Telecoms in Europe - Benchmark & indicators
    Market & Data Reports
    10/01/2007
    more At a time when telecom services are undergoing a rapid transformation (spread of broadband, emergence of VoIP, triple play diffusion and fixedmobile convergence), this report offers a detailed snapshot of the current state of telecom services markets in Europe.
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    Radio Spectrum
    Innovation Reports
    15/05/2007
    more Access to the radio spectrum is a critical requirement for all sectors using wireless technologies, such as media, mobile communications, defence and civil aviation. In the telecom sector, spectrum allocation decisions, spectrum harmonization and spectrum availability are key to both equipment vendors and operators. This year, the ITU will hold the World Radiocommunication Conference, where ITU radio regulations will be updated and the rules that will define the spectrum landscape for the years to come will be agreed on a global basis. This report looks at how the perception of radio spectrum is evolving today and which players are best placed to seize significant shares of spectrum assets.
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    Innovations in Bundles
    Innovation Reports
    15/07/2007
    more This IDATE report explores the innovations being brought to the service bundles marketed by telecom operators: incumbent carriers, cablecos, ISPs and mobile operators. It will examine the most innovative bundles – those that combine several components of the quadruple play, those built around a core service such as TV, internet access or mobile calling, or those where innovation lies chiefly in the area of pricing.
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    Podcasting
    Innovation Reports
    15/07/2007
    more Professional and amateur publishers now have access to the latest in content broadcasting-podcasting, responding to the increase in mobile audio and video demand. This report analyses the technologies used, consumer feedback, business models and podcasting market prospects up to 2012.
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    Femtocells - Investigation of a work in progress
    Innovation Reports
    15/10/2007
    more Femtocells have seemingly gone from cult to mainstream in the space of a year. Despite this, no femtocells have been deployed commercially and considerable hurdles must be overcome before units can be rolled out on a wide-scale basis. As such, the approach of this report is to present the views of leading experts from the vendor and operator communities, as well as a summary of the activities of all concerned in bringing femtocells to market. It is hoped that this will provide an effective overview of the market as it stands now, albeit one that is necessarily incomplete and a work in progress.
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    Mobile Broadband in South Korea
    Focus Notes
    15/10/2007
    more South Korea stands out especially for being a pioneer in fixed ultra-broadband rollouts. But this country of 48 million also boasts a very dynamic mobile market, serving a base of 42 million subscribers (very few prepaid) as of May 2007 and reporting a penetration rate of 87%.
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    Enterprise Mobile Offering
    Innovation Reports
    15/11/2007
    more This report takes stock of the current state of enterprise mobile voice and data services. By conducting a detailed analysis of the catalogue of business services marketed by eleven European operators in the five largest European countries, it picks out the underlying market trends in network strategy: 3G+, Wi-Fi, handsets, wVoIP… and range of services: segmentation, content, formats, billing modes... Based on information gathered from a survey conducted in France, it then presents a number of indicators on the integration of mobile in business (take-up, consumption, budgets, planning, etc.). Lastly, by cross-checking the information produced from this analysis with supply and demand, the report offers a current and medium-term assessment of the enterprise mobile services markets.
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    more The Italian Mobile TV market is still in its infancy, but it could represent a very interesting test bed to verify if, and under which conditions, this service can be successful in the “digital convergence” marketplace. In fact, both Mobile valueadded services and Pay TV services are expected to develop in the near future in Italy. The way in which these two segments interact and “collaborate” (or not) in creating the converged Mobile TV market could serve as an example for communications operators in other countries which are interested in engaging in this arena.
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    Broadcast Mobile TV
    Market & Data Reports
    02/02/2008
    more While the number of effective launches and announced broadcast mobile TV solutions is multiplying, great uncertainty still surrounds the business model and expectations for profitability from this type of service. Partisans of both free and feebased solutions are putting up their arguments, while each player’s role in the value chain (whether a TV channel or mobile operator, etc.) has yet to be defined. IDATE’s report studies the main models for mobile TV services, how they work, their strengths, their shortfalls and their potential for development. It then sets out the main lessons learnt from these models concerning the key factors for broadcast mobile TV’s success. And lastly, the report provides modelling for the operating accounts of major players in broadcast mobile TV, shedding light on the key variables that influence their profitability.
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    Video Games on Mobile Phones
    Innovation Reports
    15/02/2008
    more Over the next two to three years, the mobile gaming sector will undergo numerous technical, editorial and industrial changes, taking it into an era of prosperity that will not come without the risks associated with accelerated growth. The main conditions for change are now becoming established: broadband networks are being deployed, usage is confirmed with new game genres, handsets can now compare with dedicated gaming platforms, publishers are perfecting their editorial strategies and digital distribution services are taking shape… the sector is now ripe!
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    Advertising
    Innovation Reports
    15/02/2008
    more At a time when the same content is available on a multitude of platforms, where players that once operated in very distinct areas now find themselves competing with one another more and more, and where “free” is becoming the dominant business model, this new IDATE market report provides an in-depth examination of the changes at work in the advertising market.
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    Mobile Handset Dynamics
    Innovation Reports
    15/05/2008
    more With the surge of the wireless communication market, the complexity of handset electronics has grown exponentially, from delivering a basic voice functionality to enabling access to real time videos and data services anytime, anywhere. With the development of multimedia applications on mobile, speedier and more energy-efficient components are needed, as low-power applications are one of the key features of the wireless communications market.
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    more This report addresses the next major disruption for the Internet, coming from the potential connection of billions of machines (with M2M) and trillions of objects (with RFID and the Internet of things). It assesses the key technologies to accelerate such a development, the applications that are or will be the most relevant in a connected mode and the early positioning of the industry players on this promising market.
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    more While debates intensify on using the digital dividend, with the switch-off due date approaching in several countries, IDATE focuses on the opportunities that these additional resources could offer to terrestrial TV channel producers to establish their strategic position, strengthen their competitiveness and grow their revenue, in an increasingly competitive environment.
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    Mobile Pricing Innovation - The price of pricing
    Innovation Reports
    15/07/2008
    more There is a flurry of innovations in the pricing strategies of the mobile phone market, in particular the pricing schemes for the three most commonly used services: voice calls, SMS and data transmission. This IDATE report explains and reviews in detail the tariffs on offer in the consumer sector from mobile network operators, focusing primarily on Europe (France, Germany, Italy and the UK), the United States, Mexico, and Japan.
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    more Telecommunications equipment suppliers and operators see in mobile broadband the growth driver that is indispensable for their expansion. But implementing data services on mobile networks poses a series of both technical and economic problems for players in the ecosystem. In this study, we will analyse the issues in mobile broadband for these players, notably with services aimed at moving fixed Internet into a mobile environment.
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    Mobile TV Solutions
    Market & Data Reports
    15/07/2008
    more The Mobile TV market is a myriad of consolidation, and solution vendors are running hard to adapt. Their services can be based on linear TV channels, on-demand contents or rich media applications. The delivery vector could be existing cellular mobile networks, dedicated broadcast solutions or alternative provisioning, notably through open systems. And they have to deal with a variety of standards and formats.
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    SME buying behaviours - French Market
    Market & Data Reports
    15/07/2008
    more Une enquête en ligne exclusive pour analyser les pratiques numériques des PME en matière d'achats télécom et informatique. Cette étude présente les indicateurs clés par taille et par secteur d'activité, les tendances en matière d'investissement TIC, les étapes du parcours d'achat (circuit de décision interne, éléments déclencheurs d'achat et de churn, ...) et les différents circuits et canaux de distribution utilisés par les PME.
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    more The explosive growth of mobile data services will impact spectrum usage and valuation in the coming years. It will reinforce the interest of mobile operators for both lower frequency bands (such as the Digital Dividend) for the coverage of rural areas and in-building penetration and high frequency bands for capacity needs. This report focuses on three main topics: the outcome of the World Radiocommunication Conference (WRC-07), the digital dividend and the new frequency bands and their associated valuation.
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    Mobile Churn Management
    Innovation Reports
    15/08/2008
    more Retaining customers is one of the most critical challenges in the maturing mobile telecommunications service industry. Customer churn adversely affects mobile telecom operators because they stand to lose a great deal in price premium, decreasing profits levels and a possible loss of referrals from continuing service customers. Figuring how to deal with churn is turning out to be the key to the survival of telecoms organizations. This report by IDATE sets out the real issues at stake in mobile churn management. It addresses and provides guidance on how to tackle churn both in terms of business processes (refining customer care, loyalty schemes, customer segmenting) and through the use of software solutions available.
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    The leading FTTx markets
    Innovation Reports
    15/09/2008
    more Starting with an examination of national regulatory policies and the strategies of the leading FTTx players, this report looks at fibre-to-the-home rollouts as of March 2008 in the world’s pioneer FTTx markets.
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    Data Roaming
    Market & Data Reports
    15/09/2008
    more This report presents the trends of the emerging market of international roaming for data services on GSM / 3G mobile networks, the services and tariffs offered by European operators and their evolution. It also analyses the technology involved to provide data roaming services and the relations between the different players: mobile network operators, international transit carriers and clearing houses.
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