Market Reports
IDATE's market report programme for 2010 constitutes a natural extension of the work performed by our teams of analysts, as well as our ongoing investments in information and monitoring systems for player strategies and markets. More than just a catalogue of publications, this constitutes a concrete manifestation of our drive to create a unique tool geared towards understanding and monitoring the Telecom, Internet and Media sectors.
4 research formats designed to provide a comprehensive view on your market:
Market & Data Reports - market analysis (PDF report + Excel Database)
Innovation Reports - indepth analysis of key innovations
Watch Services - IDATE continuous services
Focus Notes - Hot topics
Search result(s) : 25/31
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Currently attracting a great deal of attention, 3D video is a market that is emerging as a driving force behind innovation and growth for TV and film industry players. This report provides a complete inventory of the current state of the market – presenting technical solutions, trials that are underway and pioneer commercial developments. It also offers 3D rollout scenarios up to 2015. |
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At a time when the same content is available on a multitude of platforms, where players that once operated in very distinct areas now find themselves competing with one another more and more, and where “free” is becoming the dominant business model, this new IDATE market report provides an in-depth examination of the changes at work in the advertising market. |
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The gradual substitution of Digital Terrestrial Television (DTT) for analogue terrestrial broadcasting started several years ago in the major developed countries which, for the most part, have already set their switch-off date. Nevertheless, the rollout and implementation of this double process of cut-off and digitalisation have proven to be very different from one country to another and show the various approaches to the arrival of digital broadcasting. This IDATE study first presents an overview as well as a perspective on the various switch-off methods in Europe, the United States and Japan. It then analyses the major cutover issues and highlights the magnitude of repercussions on the entire audiovisual sector, well beyond just the cut-off stage. |
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While the number of effective launches and announced broadcast mobile TV solutions is multiplying, great uncertainty still surrounds the business model and expectations for profitability from this type of service. Partisans of both free and feebased solutions are putting up their arguments, while each player’s role in the value chain (whether a TV channel or mobile operator, etc.) has yet to be defined. IDATE’s report studies the main models for mobile TV services, how they work, their strengths, their shortfalls and their potential for development. It then sets out the main lessons learnt from these models concerning the key factors for broadcast mobile TV’s success. And lastly, the report provides modelling for the operating accounts of major players in broadcast mobile TV, shedding light on the key variables that influence their profitability. |
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Content exchange online is evolving profoundly. P2P solutions are constantly being perfected. New platforms, such as news groups, stock & share platforms and video sharing sites, are developing at a rapid pace and private solutions, such as closed communities and the use of instant messaging, are now becoming more available. IDATE’s report presents the value-added chain of content exchange on the Internet, technical innovations and key players, based on a number of case studies. It offers components for measuring piracy and sets out the main tools for countering illegal exchange. |
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While debates intensify on using the digital dividend, with the switch-off due date approaching in several countries, IDATE focuses on the opportunities that these additional resources could offer to terrestrial TV channel producers to establish their strategic position, strengthen their competitiveness and grow their revenue, in an increasingly competitive environment. |
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The Centris Digital TV Transition Report provides a detailed overview of the US Digital Transformation programs and its players. It also includes an estimate of the number of US households that will be affected by the upcoming digital conversion, their profile, their plans for handling the transition and estimates of the impacted households in the top 25 markets. The Digital TV Transition Report is designed to look at the last great windfall opportunity for multiplatform providers, as the DTV transition, and the issues that are being raised by it, are causing a large number of OTA users to seriously consider multiplatform providers, perhaps for the first time. This report will provide you with the competitive insight that you will need in for this major broadcast change. |
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In this report, based on a survey among Internauts on the use of file-sharing software, IDATE and Médiametri//NetRatings analyse common practices in legal and
illegal downloading of music, videos and games and, in particular, the peer-to-peer movement in France, the USA and the United Kingdom. Data-filled scenarios are presented to illustrate growth in the downloading market. |
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This report is a follow-up to an earlier prospective study produced in 2009 and to a series of works on new forms of television (Next Gen TV, Video over FTTx, 3DTV, etc.), and provides readers with a portrait of the industry in 2020, along with original analysis of media companies' responses to the current changes in the marketplace which will have a lasting impact on their positions. |
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One thing is clear: Internet video will continue to expand and now constitutes a path for development and diversification for TV industry players. Timeshifted viewing is still only nascent and a great many players from inside and outside the television industry are gambling on a position in this market. After the first trials and rollouts, we have reached a consolidation phase where the issue of turning a profit is being raised. Up until now, only the sector’s leaders appeared capable of achieving a positive revenue/cost differential with their services (excluding committed costs). |
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Increasingly, the Internet Protocol is being used to distribute television services. But the protocol, which has become common to a wide array of fixed and mobile networks, offers myriad scenarios and options for implementation. This shift favours the emergence of new entrants, in particular telecom network operators, service providers and aggregators. This study has two objectives: on the one hand, to provide a frame of reference enabling a more focused appreciation of the changes and challenges associated with turning to IP for video distribution; on the other hand, to gain a sense of what the market for video over IP will look like in the near future with regard to services, players and systems. |
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The relationship between IPTV and FTTx is at the heart of this report which explores operators’ key strategies through a detailed examination of their offerings. An analysis of existing technologies, combined with national market conditions allows us to understand the motives behind innovative solutions and the respective issues inherent in the development of IPTV services and FTTx networks. |
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The Mobile TV market is a myriad of consolidation, and solution vendors are running hard to adapt. Their services can be based on linear TV channels, on-demand contents or rich media applications. The delivery vector could be existing cellular mobile networks, dedicated broadcast solutions or alternative provisioning, notably through open systems. And they have to deal with a variety of standards and formats. |
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This report provides a detailed benchmark of the offers being marketed by players who are innovating with TV services in the areas of functionality, distribution, content, pricing and usage. An operational typology provides a summary of the key innovations in terms of content, services, software and devices. |
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Our Next Gen TV Watch Service is specifically designed to provide Media Groups, Operators, Government bodies and Regulators with a comprehensive and continuous analysis of the issues affecting the market. Naturally, the rate of progress will not be the same across the board, as each national market will be shaped by the country’s intrinsic features and its players. |
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| Pay TV |
Market & Data Reports |
03/08/2009 |
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This study analyzes where Pay TV stands in Europe and the key factors currently transforming the market. The report provides a detailed presentation of the service offering by country and what strategies the leading Pay TV channels and groups are following to adapt to a rapidly evolving market. Based on precise evaluations of each market, we make forecasts for 2013 by zone and by country. |
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The world of TV is gradually entering an era of personal programming. To evaluate the revenues generated by personal TV in Europe by 2012, this report sets out to determine the different aspects of personal TV and describe the offers available, together with the factors that encourage and hinder development of this new television paradigm. |
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Social networks appear as new video content distribution and promotion channels and provide also innovative community-based solutions to both TV channels and online video services. An analysis of the main trends of social video highlighting how social networks have become powerful partners for both traditional and new audiovisual players. |
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This report provides a look at the future shape of the TV market, based on a forward-looking analysis that combines an in-depth diagnosis of the sector, an analysis of the macro-economic trends and a set of development scenarios,
with figures for Europe and the United States.
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The Italian Mobile TV market is still in its infancy, but it could represent a very interesting test bed to verify if, and under which conditions, this service can be successful in the “digital convergence” marketplace. In fact, both Mobile valueadded services and Pay TV services are expected to develop in the near future in Italy. The way in which these two segments interact and “collaborate” (or not) in
creating the converged Mobile TV market could serve as an example for communications operators in other countries which are interested in engaging in this arena. |
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The software industry is in the throes of a radical transformation, as the dominance of the proprietary license-based model is waning and the software-as-a-service approach is gaining ground – offering pay-as-you-go online business shareware solutions. This market report will examine the rapidly changing environment of online business services and SaaS marketing strategies. |
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| TV 2.0 |
Innovation Reports |
10/01/2007 |
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Starting with a detailed look at the way that the online TV and video offer is developing, combined with an in-depth analysis of the tools and technologies paving the way for TV 2.0, this report will explore the strategies of the market’s players and the way that the “fundamentals” are evolving (advertising investment trends and any regulatory changes) in a bid to give their view on the conditions surrounding the emergence of TV 2.0 and to put forward a scenario which illustrates these. |
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This report identifies the major changes currently taking place in the TV broadcasting market which, over time, risk eroding satellite’s share of the market. Such erosion will occur either through mounting competition from terrestrial technologies or via the emergence of new TV viewing habits, which are likely to call into question the traditional model of mass television broadcasting in the long term. Based on an analysis of the main issues at stake in the TV broadcasting market, the report identifies the main areas in which satellite can further expand and claims which market positions hold the greatest long-term potential in the different geographical zones targeted. Five-year market forecasts on the satellite capacity required to broadcast TV over the zone are also provided. |
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Faced with a slowing growth rate of ad revenue for the small screen and the rising popularity of off-the-grid viewing, TV channel operators are working to forge themselves a position on the web to take advantage of the huge increase in advertising investments in this medium. Capitalising on the strength of their media brands, broadcasters are offering new TV services online. This “new media” strategy, which is being deployed by TV channels across the board in North America and Europe, is forcing changes in media chronology, new business models and a change in the TV broadcaster and aggregator businesses – moving from the delivery of a push type TV service to the distribution of programmes in pull mode, while working to create a more personalised and interactive relationship with viewers. |
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