1. Context
1.1. Online business services: new stakes in the software industry
1.2. Terminology
1.3. Field of study
2. Analysis of the Service Offering
2.1. Features of the service offering
Main types of application
Sales and marketing strategies
2.2. Players and offer positioning
Player profiles
How players position their offers
2.3. Most widely-used online business services
Types of use
Changing business models
3. Market Outlook
3.1. Market segmentation
Corporate market
SME and SoHo markets
3.2. The value chain and industry partnerships
Challenges for integrators
New pure player strategies
How traditional software publishers are reacting
3.3. Changes in usage patterns and clientθle
Reasons for the mitigated success of ASP
Appeal of SaaS applications and solutions
3.4. Market growth drivers and impediments
Technological drivers
Technological impediments
Economic drivers
Economic impediments
4. Player strategies
4.1. Apparent market player strategies
4.2. Implemented winning strategies
5. Conclusions |
